Simplifying

Spring Cleaning!

Do you guys remember what this means? Two years ago in spring, I was breaking up with my ex and I threw away, sold, or donated about 60% of my things.

Last year, with no special circumstance, I got rid of a ton of stuff again.

And this year is no different!

I’ve already purged my shop of things I didn’t love, listings for items I no longer had, and added new items that I kept putting off.

I’ve donated a ton more stuff, and I’m still finding things to sell or donate.

Right now I’m taking a good hard look at my books. I have so many books that I loved once upon a time but now they’re just taking up space. Time to let so many of them go.

I’ve also got fabrics I’m not going to use that I’m working on listing for sale. Some are full yardages, and others are project leftovers. I’d like to be able to organize the remaining fabrics into my drawers neatly, and have an entire drawer available for collecting things for swaps.

I’m also thinking about painting again. I have that event coming up in two weeks (see my last post) and it would be cool to have a few fun paintings to try to sell.

Tomorrow I’m thinking about looking at my ring blanks and maybe doing something with those. Maybe some glitter encrusted polymer clay “stones” set into them. I have some glitter that will look just like an opal!

Holy Wow You Guys!

I just went through the few remaining physical items I had marked as free and put them in a bag to be donated tomorrow, found a few other items I don’t want to sit on any longer, made sure my etsy listings matched up with what’s still available… and I deleted almost 60 items from my shop. Some were sold out so they don’t really count, but a lot just weren’t up to the current level of perfection or were perfectly made, but just not moving.

There’s going to be some happy thrift store shoppers though! A few of my friends will be receiving gifts as well so my loss is several people’s gain.

I’m really excited to be clearing out some product, even if its just donating it, because it means I’ll have that much more space to organize and store the things I love! There’s still a few tough decisions to make (books I loved as I child, I mean you!) but I think I’m going to be a lot happier by tomorrow afternoon.

And right now if you browse my shop, there’s quite a few items on sale right now, tons of great patterns, and as always, there’s coupon code LSG for those who want to save another 10% off their purchase. I might even stick a few more items on sale this evening… hmmm… 🙂

Some More Little Changes (SEO)

One area I’ve really been slacking on with my shop is with SEO and interesting, attention-grabbing item descriptions. I hate doing both of those jobs and have been doing the bare minimum, or nothing at all. This is bad because good SEO = better search engine pick-up, and better, more interesting descriptions = people are more likely to buy or share my creations.

Tonight I’ve been adding to the SEO on some of my items, trying to bring them up to at least  “Okay” if not “Good” and working on little stories for some of my more interesting pieces. You can see some examples of this on the ones whose item titles have *w/story* appended to the end. One of my favorites though, is the one for the Pink Skully Toddler’s Hat:

“Oh, Amy! What have you done now?” I knew asking her was pointless; at a year and a half she really didn’t talk much, at least not in ways we could understand. I looked at the ravaged room, everything thrown into disarray, furniture ruined, occult symbols smeared onto the walls. A small fury spun in the middle of the room, screaming with the fires and passions of Hell itself. Amy sat a few feet from the center of the room, smiling and proud. She wore her misleadingly innocent-looking hat- the pink and white one with the skulls on it.

“You can’t keep the demon, Amy. You have to send it back,” I said with as much sternness as my shaking voice could muster. Amy giggled and blinked at me with the innocence only a tiny child can manage. “I mean it. It has to go back. Now!” Amy waved her hands, burbling some sort of command and the demon winked out of existence. I was regretting purchasing that hat from the old woman already.

I’ve also removed a lot of the categories I previously had, simplifying it down to 9 main categories, and only the Jewelry category is broken down further into subcategories. I’ve done away with most of the categories that serve as secondaries for items, but I did keep the Rainbow and Skull ones.

Of course the end goal is to have all of my items updated like this, and actually get the search engines to pick me up the old-fashioned way. I don’t have the resources to pay for advertising or professional SEO help, so slowly but surely, I’ll get things looking at good as they can, and hopefully make a few sales in the process.