One area I’ve really been slacking on with my shop is with SEO and interesting, attention-grabbing item descriptions. I hate doing both of those jobs and have been doing the bare minimum, or nothing at all. This is bad because good SEO = better search engine pick-up, and better, more interesting descriptions = people are more likely to buy or share my creations.
Tonight I’ve been adding to the SEO on some of my items, trying to bring them up to at least “Okay” if not “Good” and working on little stories for some of my more interesting pieces. You can see some examples of this on the ones whose item titles have *w/story* appended to the end. One of my favorites though, is the one for the Pink Skully Toddler’s Hat:
“Oh, Amy! What have you done now?” I knew asking her was pointless; at a year and a half she really didn’t talk much, at least not in ways we could understand. I looked at the ravaged room, everything thrown into disarray, furniture ruined, occult symbols smeared onto the walls. A small fury spun in the middle of the room, screaming with the fires and passions of Hell itself. Amy sat a few feet from the center of the room, smiling and proud. She wore her misleadingly innocent-looking hat- the pink and white one with the skulls on it.
“You can’t keep the demon, Amy. You have to send it back,” I said with as much sternness as my shaking voice could muster. Amy giggled and blinked at me with the innocence only a tiny child can manage. “I mean it. It has to go back. Now!” Amy waved her hands, burbling some sort of command and the demon winked out of existence. I was regretting purchasing that hat from the old woman already.
I’ve also removed a lot of the categories I previously had, simplifying it down to 9 main categories, and only the Jewelry category is broken down further into subcategories. I’ve done away with most of the categories that serve as secondaries for items, but I did keep the Rainbow and Skull ones.
Of course the end goal is to have all of my items updated like this, and actually get the search engines to pick me up the old-fashioned way. I don’t have the resources to pay for advertising or professional SEO help, so slowly but surely, I’ll get things looking at good as they can, and hopefully make a few sales in the process.